7 Tips To Choosing The Domain Name That Will Catapult Your Business Into An Empire

Autor: Mokj

Your domain name is your business name on the Internet. This is a decision that will affect search engine optimization as well as your return customer traffic. Your domain name will also affect anchor text of inbound links and your search engine rankings.

Some companies have chosen to brand themselves with names that have nothing to do with their business i.e. Yahoo, Google, Amazon, and eBay. It's not that they don't understand search engine rankings but that they have deep pockets for advertising to help their customers remember their name.

Here are 7 tips to help you choose a domain name making you more memorable to your customers and search engines alike.

1. Keep your name as short as possible. People remember names of their favorite websites. If your domain name is short and memorable you have a better chance of return traffic. Advertising your name offline becomes easier when it's something people can remember without writing down.

2. Be clear about the direction of your web business. When you start your business you may have an idea to sell widgets but as your business grows you may find that widgets, wickets and wonkets all sell well. Your domain name should be able to grow with your business.

3. Try to include 2 keywords in your domain name. When you design your domain name you should include at least one, if not two, keywords in the name. This helps to improve your search engine ranking and organic search traffic. Search engines will place a higher value to a site that sells widgets, has widgets in the name and has content that is optimized for widgets. The assumption is widgets will be the focus of your site and therefore provide valuable content to the searcher.

4. Include the location in the name if you are marketing and selling in only one specific location. Are you a realtor selling exclusively in Chicago? ChicagoExampleRealEstate.com, XYZExampleRealEstate-Chicago.com, YourExampleXYZRealEstateInChicago.com all have the keyword Real Estate and the location. However, if you sell widgets in Chicago but ship around the world you won't put Chicago in the domain name. People searching for widgets will pass over your site if they believe, from your name, that you sell only in Chicago.

5. Avoid trademarked names. You've heard the stories of the little guy who buys a name the big company wants. He sells the name and spends the rest of his days retired on a private island. Those days are gone. Now the big companies are calling their lawyers. TheBestOnEbay.com or MicrosoftRox.com are just not good ideas.

6. Look legitimate and buy the variations. Avoid purchasing .biz, .tv, or .ws as your main site. The most respect is given to sites on .com, .net, and .org. On the other hand once you have a .com that you intend to grow you should also buy the other extensions and potentially even the .biz, .tv and .ws. Redirect those sites to your primary site. This way if a customer can't remember the extension he'll get to your site anyway. The new kid on the block is .mobi. This is the extension used for mobile devices and sites providing services on the mobile web. Opened for general registration on September 26, 2006 and sponsored by a consortium of companies including Microsoft, Google and Nokia this extension has already sparked criticism.

7. Ask for advice. You'd be surprised at how many times a domain names sounds absolutely brilliant at 1 am when you purchase it. However, in the light of day, when you've asked some of your friends, it makes no sense at all. Ask your friends, relatives and head over to a webmaster forum. You'll get great advice, learn a few things you didn't know and see your business from a new set of eyes.

These simple tips will help you establish a solid foundation for your Internet business and send you targeted qualified customers.

Source: Free Articles

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5 Search Engine Optimization Strategies for Newbies

Autor: jjarrett

Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.

Below are five tips for optimizing and submitting your site to the search engines:

1. Know your market.

This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don't, you can't drive targeted traffic to your site.

The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you'll optimize your site for that market.

2. Target the right keywords.

Target the wrong keywords and no one will find you. That's why it is really useless to use marketing tools like doorway pages.

The first thing you need to do is understand what your visitors are searching for.

The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.

Tools like Good Keywords, http://www.goodkeywords.com, can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.

The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.

3. Learn search engine optimization.

When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.

After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn't talk about search engine optimization because they didn't do it. They simply took offline marketing techniques and adapted them to the internet.

Search engine optimization is one of those rare marketing techniques that has no corresponding offline marketing technique.

It's an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It's not that hard.

One tool that can help you is Web CEO, http://www.webceo.com. This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it's free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.

Read the documentation for this software, and you'll know the most important things you need to know about optimizing your site for the search engines.

4. Optimize your site for the search engines.

Once you've learned the basics of search engine optimization, then it's time to optimize your site for the search engines.

Start by selecting your keywords. You can use the Good Keywords software to help you.

You should optimize for no more than three keyword terms per page.

Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.

Analyze your site and see what changes you need to make. Once you've done that, you can edit and reload or upload your site to the internet.

5. Submit your site to the search engines.

There's some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.

I stand in the camp that says submit. The reason is that these search engines don't always update the way they should, and although they claim that they will find your site, they may not.

I know this because I had one site that had never been found by MSN eventhough it was linked to all of my other sites and all of my other sites were fully included in MSN.

There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it's better to submit your site manually.

Below is my list of where to submit your site:

Google - http://www.google.com/addurl/?continue=/addurl
MSN/Inktomi - http://submitit.bcentral.com/msnsubmit.htm (Includes Inktomi)
MSN - http://beta.search.msn.com/docs/submit.aspx
Yahoo - http://search.yahoo.com/info/submit.html
Alexa - http://pages.alexa.com/help/webmasters/index.html
Exactseek - http://www.exactseek.com/add.html

These sites cover most of the internet. Before you submit, there are a few things you should know:

1. Alexa is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.

2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You'll pick up valuable free tips directly from the source.

3. Once you've submitted your site, forget about it. Concentrate on building quality content and links to your site.

Once you've built a site of around 100 pages, start another one on a topic you are passionate about. Continue adding content to the site or sites you've already built. Keep repeating this process, and you'll achieve success in the search engines: targeted traffic, more sales, and a reputation for providing quality content.

Source: Free Articles

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4 Key Strategies to Reach the Top of the Search Engine Rankings

Autor: shakil

Have you ever had a friend call you and say, "Hey, I googled myself today and actually found me!" Cool, you think. You go to your computer and try to google your friend as well. Nothing comes up. You tell her. "Oh, well, you have to click "next" at the bottom of the page. Keep clicking that until you're on like, the forth-seventh page-do you see me yet?!" Of course, just keep clicking "next," why didn't you think of that?

You didn't think of it for the same reasons millions of other people searching the Internet don't think of it. They're either in too much of a hurry to pay attention to anything after the first results page, or they've come to believe that anything after the first results page isn't as interesting or helpful.

Getting your website and business on search engines is a good way to help promote yourself, but getting to the top of the search engines is where you want to be. After all, people aren't going to keep clicking until they find your site on the forty-seventh page. People don't even know they're looking for your site. It's your job to put it out there so it's easy for them to find, and one way you can do this is by getting to the top of the search engines.

Before you submit your website to a search engine you want to first make sure your site is rich in content and that you are avoiding all spam and html tricks. Then, once you're listed, keep these keep points in mind:

1. The higher your number of inbound links, the better. One of the best ways to get inbound links is by writing articles on your niche. The absolute best thing about using this approach is that it is absolutely free so if you are on a tight budget this is a sure fire way to get great rankings with the search engines without burning a hole in your wallet.

2. Pay loving attention to each page of your site, use keywords that relate to your niche in the titles of your pages if possible and frequently throughout the text, as long as it does not affect the quality of the content you are delivering to your visitors.

3. Keeping keywords at the top of your page is the best place; matching search phrases is more effective than matching single words

4. Elaborate graphics are not helpful, they take forever to load and do not contribute to your rankings with the search engines. Remember, your goal is to generate highly targeted traffic that produces a profit not to win the prettiest site award. There are tons of 'ugly' sites making very handsome amounts of money.

Once you've been successful in getting to the top of the search engines, you must keep working to keep yourself there. It is crucial to monitor your status on a regular basis, and pick up the step if your position on search engine result pages starts to slip.

Source: Free Articles

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Banned From Adsense! - Pusat Informasi Internet Marketing

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (allfeeds.com)
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (marketbanker.com)
MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix (bidclix.com)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.

Chitika (realcontext.com)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (adhearus.com)
AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (affiliatesensor)
AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (kanoodle.com)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint (targetpoint.)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at(adsensetemplates.com). They are offering 100 fresh new templates every month.

Source: Free Articles

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Playboy Calendar 2009

Playboy Calendar 2009


Playboy reviews UK sales displays
By Duncan Bartlett
BBC News, business reporter, Brussels

 
Playboy has always claimed to be more than a pornographic magazine


Playboy has said it will review how its products are sold in the UK after one retailer placed its branded stationery near merchandise for children.

The shop display prompted an angry reaction from the Reverend Tim Jones, who pulled it down and complained the firm was selling directly to children.

Playboy Enterprises said goods bearing its famous bunny logo were aimed primarily at 18 to 34 year olds.

Playboy said it was surprised the goods were "inappropriately positioned".

Mr Jones says his protest at a branch of Stationery Box in York was prompted by anger at finding Playboy goods next to items bearing pictures of Mickey Mouse and Winnie the Pooh.

He said it was "wicked" to groom children for their commercial exploitation by the sex industry.

Playboy said: "We will be reviewing this situation immediately."

"We clearly did not authorise, nor approve, the placement of our product next to well-known children's characters," it added.

'Urban, trendy'

Playboy was founded in 1953 by the American entrepreneur Hugh Hefner. It is best known as a magazine, featuring pictures of naked women.

Playboy's boss Christie Hefner, daughter of the founder, said that her company has been targeting females rather than children, and that 80% of the people who buy the firm's branded goods were women.
     They are normalising pornography by making their brand a household name
Beatriz Concejo, Object


Under her leadership, goods bearing the bunny logo - a rabbit's head wearing a bow tie - can be found on everything from pillow cases to dustbins.

"Our products represent a brand that is urban, trendy, stylish and sophisticated," she told the BBC.

Gareth Pitman who teaches branding at the University College of the Creative Arts said Playboy had been clever in how they had used their image.

"They have looked at the positives in their imagery and played along with that, particularly the aspirational aspects of a Playboy lifestyle," he said.

"There will be people who are shocked but I do not think the company will be too worried if it cannot convert them."

'R-rated movie'

Not everyone agrees and for some observers the company and its logo represents little other than a firm which profits from pornography.

While branded goods make up a chunk of its earnings, most of Playboy's other income comes from broadcasting, including adult pay TV channels with explicit content.

"By making their brand acceptable they're making everything they do acceptable, including the pornography they promote through their TV channels," said Beatriz Concejo from the pressure group Object.

"They are normalising pornography by making their brand a household name."

Playboy is used to criticism and claims that its is simply giving consumers a choice.

"We all understand that young people, both young women and young men, aspire to grow up and I am sure that there are young women who would love to wear Playboy merchandise," said Playboy boss Ms Hefner.

"Whether they should or not is up to their parents to decide, in much the same the way parents have to decide whether someone who is a minor is ready and mature enough to see an R-rated movie."
http://news.bbc.co.uk/1/hi/business/7415538.stm

Playboy Calendar 2009

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