5 Tips to Pay-Per-Clicking
Hi, my name is Darryl Power and I have been using the internet for about 3
years. I used every way possible to generate traffic. But it was not until
May 2003 when I found overture did my success really take off. But I am
not here to tell you about my success, I'm here to give you some helpful
tips with Pay-Per Click advertising which I learned over the past year.
The following 5 Tips will help you target your specific audience, and help
reach over 85% of internet users in a fast and effective way.
1. Bid on low cost relevant words
When you do your research you need to find words that not only define you
website or services but are low cost and have little competition. You will
also want to build a wide base of keywords, about a 30 or so to gain the
maximum click through rate.
2. Qualify your Title and description
This one is simple; remember the 30 keywords you got; now you make up 6 to
7 ads with 3 to 4 keywords in them. By using the keywords in your title
and description it is a fact that you can increase your click through rate
by almost 40%.
3. Use unique landing pages
Now if you are promoting an affiliate product or a matter of fact any
product you need to us unique landing pages. You should strive to create
landing pages that have a review of the product you are selling. Reviews
can increase your sales by 50% or more.
4. Use a professional URL
There is nothing more that will turn a buyer off from buying a product
then having a URL that looks like an affiliate link. When you pick a
domain name make sure it is keyword rich, descriptive and related to the
product you are selling.
5. Finally, STICK TO YOUR BUDGET
Do not diverge from your budget. Calculate how much you will make per
sale? What percentage of your visitors will buy? How much you are paying
per click? Set a base limit on your cost per click around .08 to .10
cents. Remember you are only looking to make a profit.
Overall you will need to keep tweaking your ads in order to get the best
Click through rates. Oh yea, start of with one or two products and build
you campaigns around them, then repeat the process. Remember if you spend
$200 in advertising and you make $1000 from you product, you just made
$800.
Darryl Power over 3 years in online marketing, 1 year in Pay-Per-Click
advertising and 7 years of business management.
http://www.home-grownventures.com
Keep a look out for my new website, Home-Grown Ventures coming in mid
January 2005.
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