Are Small PPC Search Engines Really Worth The Effort?
Are Small PPC Search Engines Really Worth The Effort?
The final answer is "Maybe."
Hey...Whadya expect? I'm an attorney!
But let me explain further. The correct answer to almost any marketing
question is "to test." That's the only way you really know the true
answer. But we can learn from the results that others have and adapt them
to our marketing.
When it comes to PPC (pay-per-click) search engines, you know they are not
all created equal. Google and Overture dominate the market. The total
traffic you get from them will dwarf the total from all other PPC search
engines combined.
But does that mean that there's no money in the little guys? Au Contraire.
(That's the fancy French way of saying, "No." -- and I probably
missspelllled it. It's been long time since my high school French class.)
Before I give you some suggestions, please realize that your results are
going to vary - always.
Here's the most important point of this entire article:
Your conversion rate will vary from search engine to search engine. A lot.
By as much as 300%.
You can run an advertisement on Google and get a 2% conversion ratio of
visitors turning into buyers. Then, run the same advertisement on Overture
and only see a 1% conversion ratio. Always...always track your promotions
and results. They'll be all over the place in terms of conversion.
Does that mean you should stop the ads with the lower conversion ratio?
Absolutely not...unless you're not showing a profit. Aha. Remember, it
doesn't matter that the conversion ratio varies as long as you make a
profit!
Let's assume you foolishly have no backend marketing in place so the only
money you ever see from a customer is on the one- time sale that has a
profit of $30 per sale. And you require at least a $15 profit to you after
costs. with a 1% conversion ratio, you can pay 15 cents per click and
still make your numbers work. You'll get less clicks than if you bid
higher, but you can still make the numbers work for you.
Of course, every PPC campaign you get set up and running profitably can be
basically put on autopilot. You don't have to micro-manage the campaigns.
Just let them keep on bringing in buyers.
You will generally find that the smaller PPC search engines have lower
conversion rates than the big two. But they will also usually have a lower
average bid.
Just track your clicks and sales so you can adjust your bids to make your
numbers work. Even if a specific campaign only results in 1 more
profitable sale per month - that's a sale that can keep coming in month
after month after month. Do that for just 50 or 100 keyword and search
engine combos... and you've got some nice extra moolah rolling in.
If you go to http://www.ShawnsNews.net/ListPPC_SE.html you can get an
enormous listing of over 600 PPC search engines and read reviews of the
top 30 - more or less. You also find that these listings are often
somewhat out of date, but it's a still a good resource.
Yours in success,
Shawn Casey
Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of
the best selling Internet books with over 85,000 copies sold. In "Mining
Gold", Shawn reveals the same step-by-step strategies he uses to create
millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit
from Shawn's 7 years of Internet experience and learn from someone who
has
actually made millions online.
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