We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system
(sort of a bad joke for those that live in the United States, but many
other countries...most notably Japan...have an even more acute problem),
but this baby boom is revolutionizing the way that pay per click
advertising is being spread across the Internet.
One of the early participants in this pay per click baby boom was Google,
with its AdSense program. With this program, Google shares pay per click
revenue with a huge number of individual partner websites that carry a few
pay per click ads that are distributed by Google. In essence, this creates
a whole bunch of little pay per click locations (websites) throughout the
Internet and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what the computer
hardware folks refer to a distributed processing. Instead of trying to
draw everyone to a large pay per click search engine site, little groups
of pay per click ads are spread widely across thousands of locations
(websites) all over the Internet.
Actually, this distributed processing or propagation technique is not
limited to pay per click advertising. For example, Amazon uses a similar
arrangement (called Amazon Associates) to sell the products it carries on
amazon.com and ClickBank has a sales program called CBAdwords which
operates in a similar fashion.
According my trusty Ouija board, it seems likely that most commercial hubs
on the Internet will be shifting to this propagation concept as time
progresses...all of those individual partner websites that carry the
message/proposition will constitute the vast army of worker ants that keep
the queen ant alive and healthy.
From a pay per click marketing perspective, these programs make brilliant
use of leverage while providing highly targeted prospects for the paying
advertiser.
There are, of course, some interesting things that occur as a result of
all of this stuff. For example, consider what I call the "cross
fertilization effect": Suppose a person goes to yahoo.com and performs a
search that leads them to one of my websites that happens carry Google
AdSense ads and that visitor then clicks on one of those ads...the net
result is that Yahoo natural search provided Google pay per click with
some revenue! Aren't these fun times that we're living in?
As these programs continue to proliferate, the individual webmaster needs
to exercise a little restraint and avoid the temptation to go overboard by
plastering these ads all over your website and thereby diluting your own
primary message/proposition and confusing your hard earned visitor. When
properly used, these ads are just ancillary or complementary content that
you are providing to enhance the information and opportunities that you
are providing to your visitor...if something happens to strike a
responsive chord with your visitor, you might make a little pay per click
money.
If properly used, these propagation programs can result in the classical
"win-win" situation. However, if you over do it, this can quickly turn
into a loss for you (the individual webmaster) and a win for your pay per
click partners that are distributing the ads. As in many things,
moderation is important.
It's a constant sea of change, but the good things just keep on getting
better! Stay alert, and light on your feet, and the opportunities will
just keep on coming your way.
The above are just some observations from "the peanut gallery", but I
don't think I'm far off the mark about where things are heading. With
that, I'm off the soapbox and wishing you success in whatever you do
online!
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Kirk Bannerman operates a successful home based business and coaches
others seeking to start their own home based business.
Visit his website at Legitimate Home Based Business for more details.
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