Seven Tips To Getting The Nost From Your Google Ad Word Investment
With Google Ad Words . . .
When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.
When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.
The cost per click for Ad Words can be as little as five cents.
Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.
You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like.
Seven tips to getting the most from your Google Ad Word investment
1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed.
But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click - making them tremendously expensive to buy.
Rarely can a single word represent your product - so don't invest in these expensive single words.
2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.
They don't search for 'videos', but will instead search for 'video on scuba diving'. So instead of buying the very expensive word 'video', you would want to buy the ad word 'scuba diving video'. Buy phrases, not words.
3. Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That's when it will be the most cost effective.
If someone is actually looking for what you have for sale, then that's when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer.
In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered.
So don't just buy the phrase 'scuba diving videos'. Consider phrases such as 'learning to scuba dive', 'scuba diving training', 'scuba diving dvd', 'scuba diving information' . . . and other words and phrases that someone interested in learning more about the subject matter would use to search.
4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out.
If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.
When I do this, I have two browser windows open - one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list.
5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.
Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words.
Don't not use the spam approach in your Ad Words - these are a definite turn off.
6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.
7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs.
Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales.
Google Ad Words do work - if you follow a solid strategy and don't get into a bidding war with others for single words.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate - membership website software
MORE RESOURCES:
RELATED ARTICLES
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.
When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program
Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the AdSense program has a large pool of advertisements to draw from -- the ads come from Google's AdWords program, which you can think of as the flipside of AdSense -- which almost guarantees that AdSense can find relevant advertisements to display alongside a site's content.
How You Can Make Serious Money Self-publishing With Adsense
Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.It is important to understand what self-publishing is and its' enormous potential to fully appreciate and indeed take advantage of Adsense.
Stop Whining About Google!
Blame GameNearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.Industry experts speculated as to why Google made such radical changes to their algorithm.
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others.
Click Fraud and How to Deter It
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent.
What You Need To Know About Googles New AdWords Affiliate Policy
A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required.
Work At Home Business Tip - Test Everything
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let's do dinner, he looked at me and said why don't you Join Us.
10 Powerful Tips to Optimize your Google AdWords Campaigns
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed.
What They Never Told You About Adsense!
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
AdWords Work: They Really Do!
In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils.
Wheres the Best Place to Put Google Adsense Ads?
Why, on your web pages of course. Ok, just kidding.
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account.
How to Tap into the Google AdWords PPC Goldmine?
Dear friends,Google, the most populated search engine on the Internet, offers a great advertising tool called AdWords.AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as the popularity is concerned.
How To Find Your Own Valuable Adsense Keywords For Free
There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue.
Google Adsense - A Website Income
Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.
How to Make More Money from the Google Adsense Ads on Your Blog
Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net.
When AdSense Goes AWOL
No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.Now I don't have any problem with charities, but I give to the ones that I choose to give to.
Replacing AdSense Defaults with Paying Ads
Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.
Cost Per Click Bid Management
Cost per click or pay per click is a common phrase among internet marketers. It is fast catching up the SEO world.
--
http://venteinternet.blogspot.com | http://pusatinternetmarketing.blogspot.com | http://webandblogdesign.blogspot.com
No comments:
Post a Comment