Know Which Keywords Provide The Best Return
Is it wise only to reley on traffic from the search engines, or should you
use all kind of options to brand a domain name?
How good is the ROI (return of investment) & what can you expect from
different traffic techniques?
* .5 - 1.5% banner clickthrue
* 1.2 - 2.5 newsletter
* 1.5% TV spots
* 1.9% from your own 404 error page
* 4.4% Advertising write article
* 3 - 5% PPC Google adwords
* 15 - 20% Word of mouth
* 20% various surfing
* 45% Search Ingines
Personaly I prefer traffic from the Search Engines, because keyword
research make sense and better ROI and I think you have some sort of
control if you know how to make optimized mini-site with good content,
compelling punchlines/titles with keyword-rich text.
Yes, we all know that backlinks is important toward "Google Rank" but it
will take you hour's of valuable time to build a safe link structure & to
many reciprocal links on one site can be a problem according to Googles
algoritm.
One-way link is the best link you ever can dream of because normally those
link comes from peoble who think your content is awesome and want to give
you a vote.
Remember if you are allowed to place a "one-way link" somewhere on the
web, to fill in your best keyword phrase in the anchor link text.
ex: keyword phrase
On the other hand if you need to pay for "targeted traffic" what is the
price and do you gain the best ROI or get ripped off.
My conclution is that "Word of Mouth" and turning words into traffic is
the best free ride you ever get.
You have to know which keyword provide the best return because keyword
research make sense if you wanna have more targeted traffic and better web
site ROI
Know which keywords provide the best returns
* Kim Anton Hollenner
* SEO Advisor ?
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